How to use the guide
Start with the Master Product Lock, then select one campaign concept, choose the camera, lens and lighting language, add the Realism Block when needed, and finish with the Universal Negative Prompt. Packaging accuracy always takes priority over a creative effect.
Master product lock
Every generation protects the PUREHEART Nutmix – Salt & Sweet jar: its transparent rounded-square plastic container, curved shoulders, wide white ribbed cap, visible mixed nuts, deep reddish-brown and burnt-orange label hierarchy, peach-orange Salt & Sweet bar and warm cream lower label. Keep the package recognisable; do not redesign its cap, jar shape, label placement, proportions, variant or colours.
Campaign concepts inside
- Studio Hero Product — warm burnt-orange controlled launch image.
- Floating Product — low-angle Gen-Z ingredient orbit.
- Extreme Low Angle — monumental worm’s-eye perspective.
- Top-Down Ingredient Flat Lay — dense premium food-editorial texture.
- Green Tile Campaign — forest-green and orange retro-modern colour block.
- Floating Net Bag — surreal grocery-mesh still life.
- Product Stack — believable sculptural jar tower.
- Outdoor Sky Stack — high-energy wide-angle summer campaign.
- Human Holding Product — warm lifestyle composition.
- Pantry / Kitchen Flash — candid nostalgic food-storytelling frame.
- White Background E-commerce — clean catalogue and marketplace route.
- Macro Product Detail — tactile transparent-packaging and ingredient study.
Control modules
The guide includes a core prompt structure, a fill-in master template, camera-angle and lens language, lighting phrases, a realism block, a universal negative prompt, and a recommended campaign mix. Use its original DOCX for the full copy-ready prompt system.
What is included
- Master Product Lock + packaging rules
- Core prompt structure + master template
- 12 copy-ready FMCG product-image concepts
- Camera angle, lens and lighting guides
- Realism Block + universal negative prompt
- Recommended campaign mix
- Original DOCX source document


