PROJECT STORY / 283
PackagingAn unbranded packaging direction where rhythm, material, and silhouette do the communication.Orbit Pack uses sculptural containers and precise orbiting forms to make packaging feel like an object of attention. The…
VISUAL DIRECTION / DIGITALARNAB
PackagingAn unbranded packaging direction where rhythm, material, and silhouette do the communication.Orbit Pack uses sculptural containers and precise orbiting forms to make packaging feel like an object of attention. The…
Built as a focused creative world, this project brings together visual direction, image rhythm, and a practical system that can travel across the campaign.
Packaging
An unbranded packaging direction where rhythm, material, and silhouette do the communication.
Orbit Pack uses sculptural containers and precise orbiting forms to make packaging feel like an object of attention. The direction is designed for a bright, tactile shelf world.
Choose the colour, material, contrast, and framing move that carries the idea.
Create enough variation for a story, without losing the thread that makes it one world.
Keep the structure useful so the project can adapt across campaigns, channels, and new prompts.
The work is designed to feel distinctive in one frame and coherent across the full sequence.
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CASE STUDY / 288