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Citrus Signal

AI Campaign / Concept Study. A citrus-forward product-world study built around tactile scale, bold colour, and small material surprises.

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VISUAL DIRECTION / DIGITALARNAB

THE FRAME

AI Campaign / Concept Study. A citrus-forward product-world study built around tactile scale, bold colour, and small material surprises.

Built as a focused creative world, this project brings together visual direction, image rhythm, and a practical system that can travel across the campaign.

DISCIPLINECreative direction

FORMATVisual system

STUDIODigitalarnab

Citrus Signal selected visual — 01 / A clear visual rule makes every next frame feel connected.

From a starting tension
to a world with a point of view.

A citrus-forward product-world study built around tactile scale, bold colour, and small material surprises.

This original Digitalarnab conceptual study is part of the selected Portfolio archive.

Set the visual rule.

Choose the colour, material, contrast, and framing move that carries the idea.

Build the sequence.

Create enough variation for a story, without losing the thread that makes it one world.

Leave room to move.

Keep the structure useful so the project can adapt across campaigns, channels, and new prompts.

THE OUTCOME

A sharper visual system,
ready for the next move.

The work is designed to feel distinctive in one frame and coherent across the full sequence.

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