Image Direction
IDEAS / PROCESS / PRACTICE
The creative journal.
Fresh perspectives. Practical systems. Better creative work.
THE READING ROOM
Latest stories
Visual Systems
A social system is more than a posting calendar
Process Notes
Editing the brief before editing the image
Prompt Craft
Make the prompt feel authored
Creative Direction
The visual rule before the first image
Workshops
The direction sprint
Courses
From brief to visual rule
Prompts
Find the visual tension
Field Notes
The constraint that clears the campaign
Useful by design
Ideas you can put into practice.
Built for curious minds
Explore the process behind the image.
Keep creating
Learn, experiment and make it your own.